Cookie Policy

Last updated: 15 January 2026

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners. Cookies help us understand how you use our website, remember your preferences, and improve your overall experience with our services.

How We Use Cookies

prismshift uses cookies for several purposes:

  • Essential Website Functionality: To ensure our website works properly and securely
  • Analytics and Performance: To understand how visitors interact with our website and identify areas for improvement
  • Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
  • User Preferences: To remember your cookie consent choices and other preferences

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of necessary cookies as they are required for the website to work.

Analytics Cookies

We use Google Analytics to collect information about how visitors use our website. These cookies help us understand which pages are most popular, how long visitors stay on our site, and where they come from. This information helps us improve our website and services. Analytics cookies are only set if you consent to them.

Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your cookie preferences and language settings. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing Cookies

We use marketing cookies to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. These cookies may be set through our site by our advertising partners, including Google Ads.

Cookie Details

The following table provides details about the specific cookies we use:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution and conversion tracking 90 days Marketing
IDE Google Ads - advertising personalisation 2 years Marketing

Third-Party Cookies

Our website uses services from third-party providers that may set their own cookies:

  • Google Analytics: Provides website analytics and user behaviour insights
  • Google Ads: Delivers targeted advertising and tracks conversion performance
  • Google Fonts: Provides web fonts for improved typography and design

Managing Your Cookie Preferences

You have several options for managing cookies:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clearing your browser data and revisiting our website.

Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block cookies from specific websites
  • Block third-party cookies
  • Clear all cookies when you close the browser
  • Receive notifications when cookies are set

Please note that disabling cookies may affect the functionality of our website and limit your ability to use certain features.

Google Consent Mode v2

Our website implements Google Consent Mode v2, which ensures that Google services (Analytics and Ads) respect your cookie preferences. When you deny marketing or analytics cookies, these services operate in a privacy-enhanced mode that does not use cookies for tracking whilst still providing basic functionality and measurement capabilities.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, provide additional notice on our website.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us at privacy@prismshift.pro or call +31 36 437 8007. You can also write to us at prismshift B.V., Marktplein 90, 1362 YL Almere, Flevoland, Netherlands.

Related Policies

This Cookie Policy should be read in conjunction with our Privacy Policy, which provides more detailed information about how we collect, use, and protect your personal data.